A photograph I took while visiting Whitehorse, Yukon. I discovered this logotype on a government billboard located beside the Yukon River. I particularly like the typographic treatment of the word Yukon because it does such a great job of describing Yukon’s rugged landscape. It’s a shame whoever designed this billboard set the body type in Arial instead of helvetica (you can see this in “of whitehorse”). However, maybe that was for the best, because if it was set in helvetica I most certainty would have stolen it. – Gregory Durrell