“When Jessica Helps founded Wolfe Interior Design in 2016, the demands of operating a young firm left little time to think about her brand identity. Therefore, the original identity was minimal and simple without a clear connection to her vision. In the first year of operation her team, the number of projects, and the firms notoriety grew, so the need for a new, more mature identity became obvious. Miss Helps entrusted our team and asked for an identity that reflected her clientele and her projects: refined, custom, and one of a kind. Our focus fundamentally was on key elements of their practice: strong interior architecture values and a love for artisanal materials. ” [Via.](http://equalparts.studio/work/wolfe-identity)