“Wearing the sunglasses supports the cops.” Ads

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Date

2013

Designer

DDB Canada

Client

Vancouver Police Foundation

Category

Advertising

DDB Canada has created a social media campaign that explores the iconic police sunglasses as a hook. To show support for their community police, citizens can purchase the glasses and snap a photo to share it with the hashtag #VPDPartners, to win a Ride-Along experience. The Department’s website will feature the photos from the contest.

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