Venture London’s simplistic mark was inspired by building blocks, representing the organization’s four founders, and the foundation that participants can build upon to meet their future goals. Building on the clean Venture London brand, we created a website that provides contest information aligned with three annual phases: application, event reservation and winner announcement. As phases change, so does the website’s primary goal. The content changes with each phase to help applicants through the registration process, fill seats at the Venture London event and share compelling stories about contest winners. [Via.](http://www.brandingserved.com/gallery/Venture-London/14284087)