Union Hearing Aid Centre Ad

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Date

2013

Designer

DraftFCB

Client

Union Hearing Aid Centre

Category

Advertising

![uniontsa_poster_low_aotw](http://canadiandesignresource.ca/wp-content/uploads/2014/05/uniontsa_poster_low_aotw.jpg) To market The Union Hearing Aid Centre, DraftFCB created a unique campaign with TV and OOH elements. In both instances they distract the viewer by “testing” their eye sight while emitting a 16 kHz sound that can only be heard by young people and individuals that don’t suffer from hearing loss caused by noise.

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