Launched on June 23, 2005 amid controversy and criticism, the Toronto Unlimited logo seems to have retreated from its initial push. Put out there to represent Toronto and its limitless possibilities, it seems more like a generic logo to punctuate tourism campaigns in other locations. I personally fail to see how this little drop graphic represents the incredible diversity and possibility that is our fair Hogtown. I still wonder about the undeniably similar [Bahamas campaign](http://torontoist.com/2006/09/bahamas_unlimit.php), which apparently came first. Coincidence? Or does it even matter at this point? [Click here for more information on Toronto Unlimited.](http://torontounlimited.blogspot.com/)