[](http://canadiandesignresource.ca/wp-content/uploads/2008/10/tsx_logo.jpg) To secure its future in fiercely competitive, global financial markets, research showed that the TSE needed to project a more assertive image and to make the full value of all it operations visible. A change in name from TSE to TSX announced the firm’s new role and strength. It also allowed new expressive possibilities for its logo. The ascending arc expresses both the upward swing of a growth chart and suggests the curve of the globe expressing perfectly the promise of the new TSX. Working through Crescent Design, Thrive developed the TSX signature.