[](http://torontoist.com/2011/04/welcome_to_your\_new/) [](http://torontoist.com/2011/04/welcome_to_your\_new/) [](http://torontoist.com/2011/04/welcome_to_your\_new/) [](http://torontoist.com/2011/04/welcome_to_your\_new/) [](http://torontoist.com/2011/04/welcome_to_your\_new/) Torontoist takes a tongue in cheek spin on corporate sponsorship and naming rights in this essay about the Toronto Transit Commission’s subway line.