Yesterday (May 18th) marked the launch of Toronto’s new [A La Cart program](http://www.toronto.ca/alacart/index.htm), which features 8 street vendors scattered throughout the city (but mostly near Nathan Phillips Square) selling street foods other than hotdogs. Each of these independent vendors is equipped with a vending cart custom designed for the City of Toronto and emblazoned with the above logo, which features a rather witty typeface implied by cutlery on plates.