[The Weak Shop](http://theweakshop.com/#l) was created to celebrate the importance of drinking milk. The shop presents the visitor with an array of faux products for non-energetic people who are lacking milk in their diet, and suffering because it. The site is absolutely amazing, using all the web tactics (Yoututbe, Flicker, etc) to maximize the effect. Well thought out, hilarious and hits all the points that great design should (mind, heart and crotch).