The new Swimming Canada brand was inspired by legends and imagery dating back to the London 1908 Olympic Games, when Canada first appeared on the international stage. In the coming months, the new brand will come to life across all Swimming Canada’s touch points, including our websites, events, social media platforms, and Team Canada uniforms. The new emblem reinterprets a century of Canadian swimming iconography for the next generation using a simple, bold aesthetic, and communicates with greater clarity than ever before. The typography reflects the classic, tall letterforms from 1980s-era Canadian swimming uniforms, while the feature graphic was influenced by technical drawings of an Olympic swimming pool. [READ and SEE more here.](https://www.swimming.ca/brand/)