[](http://canadiandesignresource.ca/wp-content/uploads/2008/11/powerplant_31.jpg)[](http://canadiandesignresource.ca/wp-content/uploads/2008/11/powerplant_2.jpg)[](http://canadiandesignresource.ca/wp-content/uploads/2008/11/powerplant_1.jpg) I guess that the established art spots in Toronto are feeling some pressure from the smaller, and younger street galleries. This ad work is definitely set up to appeal to the cool crowd, and uses all the right pieces to prove it. Photographed all Vice style (amateur), and the main characters as participants in an art happening (anyone can be a star). The ads tell the story of the art party becoming fun again, with drunk people pulling Facebook page antics. I hope that this advertising makes true, and art parties can be fun again. I have worn a few lampshades, and would love to again.