[The “Canada” wordmark is one of the most widely recognized symbols of Canada,](http://www.tbs-sct.gc.ca/fip-pcim/canada_doc_e.asp) perhaps second only to the flag. Originally designed for the Canadian Government Travel Bureau to promote travel to Canada, the design was adopted as the global identifier of the Government of Canada in 1980; the centerpiece of the federal identity program, established to create a common look for the federal government. Utilizing tactics previously reserved for business, this is one of the first applications of identity branding by any government. The design was sound enough that it’s still being used today.