Established in 2012, [Destination British Columbia](http://www.destinationbc.ca/) is a “Crown” corporation — meaning it belongs to the state — that works with “tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels.” Luckily, British Columbia can market itself to even the most nature-fearing-hating human on earth with its amazing and vast geography. Still, Destination BC must do its job and to do it better they have recently introduced a new identity. No design credit given, other than they mention working with “branding professionals”. A very lengthy corporate strategy document for the new brand can be found [here](http://www.destinationbc.ca/cmspages/getfile.aspx?guid=55651809-3ab6-4f0e-ba36-9bffb8de7ef9); if you are into destination branding stuff, this is really good. [Via.](https://www.underconsideration.com/brandnew/archives/new_logo_for_destination_british_columbia.php)