[](http://www.studentvote.ca/) Student Vote is a non-profit working to advance the concept of voting. The idea is to have students create elections and vote as a practice run, and that this will give them intellectual tools to apply later in life. The goal is that they exercise their democratic rights and understand how governments function. 40 per cent of Canadians didn’t bother voting in the last federal election, and voter turnout is expected to be low for this coming election. What will reverse this trend? [Student Vote](http://www.studentvote.ca/) , or will [better branded politicians](http://www.fastcompany.com/magazine/124/the-brand-called-obama.html)?