It still amazes me how underappreciated and invisible design is in Canada. There are thousands of small design moments around and it only takes the right set of eyes to take it in. This logo was a sleeper, I have seen these trucks bearing the logo hundreds of times but only this week did I notice the actual design. The electrical plug and cable bent into an S shape is well considered and thoughtful, this logo portrays the work of the company in a novel way.