The “Show you care” promotion featured stuffed animals located in public areas throughout downtown Toronto. The cards read that the stuffed animals were stolen and plea for the toys to be returned. The stuffed toys are part of a new Child Abuse Prevention Campaign that challenges Torontonians to take notice and show how much they care about child abuse prevention by texting the word CARE to 82442, or calling 416-960-2327, to have a toy donated to a child.