Viberg Boots built its reputation on [no nonsense work boots](http://canadiandesignresource.ca/miscellaneous/105-bison-logging-boot/), but recently the company’s Street Collection has earned the brand to a whole new audience. Under the direction of Brett Viberg (the third generation to work in the family business),  the company has developed a series of limited edition boots (including the Service Boot shown here) aimed primarily at the Japanese fashion market. Handmade with the same care and attention as Viberg’s traditional line, the designs can be customized with specialty leathers, unique thread colours and sole variations. According to Viberg, the Street Collection now accounts for half of the company’s business.