[](http://www.flickr.com/photo_zoom.gne?id=173537592&size=m) [Click for larger image](http://www.flickr.com/photo_zoom.gne?id=173537592&size=m) This straightforward plastic jug facilitates the use of [plastic milk bags](http://canadiandesignresource.ca/?p=952), used in Canada since the 1980’s. This may seem odd; to drink milk from a bag but this system reduces packaging waste by 90% and keeps the milk fresher than other packaging. The jug was available in multiple colour palettes, changing through time (like pastels for the 80’s) and could be custom screened for use by anyone. This simple design was truly innovative and way ahead of its time.