[!takamaki2.jpg](http://canadiandesignresource.ca/wp-content/uploads/2008/06/takamaki2.jpg)[!takamaki1.jpg](http://canadiandesignresource.ca/wp-content/uploads/2008/06/takamaki1.jpg) The company wanted to capitialize on the the new age of individualization, where consumers, motivated by aesthetics would demand personal objects with strong fashion and lifestyle factors. “There is a great demand for appearance-altering accessories so that latest digital gadgets can be transformed to match outfits or to suit occasions. Takamaki’s mission was two-fold, encourage and exploit the lucrative market of decorated products, and ultimately, to empower end-users to stand out from the crowd. Takamaki was able to do this with a new technology they pioneered, a plastic printing technique (That revolutionized packaging today) which resulted in ultra-customized consumer appliances with photo-realism graphics and a flexibility that had never been achievable before (no set up or tooling). Two products were designed for them, a classic phone icon repeated across the surface of the mobile and a pixilated face of Alexander Graham Bell. The concepts linked the incoming digital phone age with the spirit that gave it root.