Fairware describes itself as “North America’s experts in ethically sourced environmentally responsible promotional products”. As companies strive to make more ethical choices, companies like Fairware fill a niche where more ethically and environmentally responsible promotional swag is a must. In this case, Patagonia approached Fairware to create custom USB pre-loaded memory keys for their dealer network. The result were these USB keys with casings made from reclaimed wood shipping pallets.