“Taking cues from the world of sport, the logo is inspired by both athletic corridors as well as the oval of the Olympic Stadium, the symbol of the Montréal. The circles in the logo and the choice of the four colours in the platform symbolize the different installations in the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. The entire platform reminds us of the first calling of the Park and helps us relive the Olympic history that took place there.” lg2boutique Via our friends at [Brand New](http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_parc_olympique_by_lg2boutique.php#.UqC5dY3hDPR).