In response to the unusual situation of two teams having the same name, in the same league…with only eight teams playing, the Ottawa franchise decided to make a change from Roughriders to Redblacks.  It is unclear on how the creative work was generated but like most contemporary sports organizations in the country design has taken a back seat to marketing, with the predictable poor results. In a statement Jeff Hunt, president of Ottawa Sports and Entertainment Group explains the meaning as “a tribute to the Ottawa men and women who serve our country,”  and as a nod to the “ceremonial colours of Ottawa’s Cameron Highlanders, the Governor General’s Foot Guards and the RCMP”. He feels that that the new identity is “unique, maybe even a little edgy, and it’s a brand that we think will stand the test of time”. Ottawa CFL fans are not happy with the name (offensive) or the identity (which will never win a design award or produce popular swag) and have been complaining loudly on social media sites and [others](http://sports.yahoo.com/blogs/nfl-shutdown-corner/ottawa-cfl-redblacks-franchise-asks-write-nickname-caps-193804246.html). A very loud gong is ringing in Ottawa this fall…