[!](http://nakedandfamousdenim.com/2012/01/scratch-n-sniff-raspberry-scented-denim/)[scratch and sniff jeans are the brainchild of Naked & Famous](http://canadiandesignresource.ca/wp-content/uploads/2014/04/scratch-and-sniff-jeans-are-the-brainchild-of-Naked-Famous.jpg) Available in mint and raspberry, the effect is created by coating the denim fabric with a special coating that contains mini microcapsules. The coating is applied and then baked into the denim. The tiny capsules have a bit of “perfume” inside and as you scratch them the scent is released.