Instead of traditional cardboard ‘touches’ for sampling, Michaud provides her shop clients with feathers to spritz on, and each perfume bottle of perfume is also adorned with a soft feather. “My brand image revolves around the bird in flight, which resonates well with the concept of my perfumes, i.e. travels, memories, my life trail, my “sillage,” Michaud explains; “And for the lightness and elegance of perfume.” [Via.](http://arts.nationalpost.com/2010/08/05/festival-mode-design-montreal-scents-and-the-city/)