[](http://canadiandesignresource.ca/wp-content/uploads/2008/07/mini_taxi_guerrilla_1.jpg)[!taxi-ad.jpg](http://canadiandesignresource.ca/wp-content/uploads/2008/07/taxi-ad.jpg)  A real charming campaign that goes beyond the expected by highlighting the experience and attitudes of Mini ownership. This was a true success story, leading to higher sales numbers and a few high profile advertising awards for Taxi. It was refreshing to see a Canadian agency creating new and smart ways to tell old stories. Break the mold and people will notice. -Todd Falkowsky