Inspired by Warhol’s Rolling Stones cover for Sticky Fingers, the fashion magazine released this months special on denim with a limited edition denim/rip open cover (photograph), giving readers a new experience and creating a web buzz, and a fresh sponsor opportunity for Guess. Nancy Cardone, the magazine’s chief revenue officer, says “we are creating an experience for our readers that allows us to take advantage of the benefits of print so that when their Marie Claire issue comes in, they feel like it is an interactive experience”.