For IKEA, the annual catalog is a big deal, and this year, it will be promoting the 2016 furniture lookbook across Canada with an IKEA vending machine that dispenses prizes in exchange for Tweets. The IKEA vending machine will pop up in surprise locations across 12 Canadian cities including Toronto, Calgary, Winnipeg and Montreal. Visitors to the IKEA vending machine will push a button to get a PIN. They can tweet the PIN to IKEA with the hashtag #GrabLifeByTheCatalogue for a chance to win prizes including $250 gift cards, free meals and more.