Designed to promote Canadian Tire’s MotoMaster Eliminator Ultra batteries and to showcase how they work in extreme cold. The truck was built on a reinforced chassis with the CNC machined ice pieces bolted to the frame and is completely roadworthy, setting a mile long drive as an attempt to set a new category in the Guinness World Records. [Via.](http://inhabitat.com/icecultures-15000-pound-ice-truck-is-a-rolling-mini-glacier/iceculture-ice-truck-side/)