[!hudsons-bay-co-logo.jpg](http://canadiandesignresource.ca/wp-content/uploads/2009/03/hudsons-bay-co-logo.jpg) I think we might be forced to change the name of the site if we didn’t cover this project: Hudson’s Bay Company recently dispensed with their [‘modern’ HBC logo](http://canadiandesignresource.ca/?p=6210) (and the acronym itself) and introduced a logo, which embraces the companies 339 year history by reworking their historic coat of arms. There may be debate about details and execution, but it’s hard to fault this return to brand legacy. [Via Brand New](http://www.underconsideration.com/brandnew/archives/coat_of_animals.php)