Produced by Environment Canada, these public service ads were a serious staple on Canadian television in the 1960s and 1970’s. The content was a brief overview of symbolic Canadian animals and the goal was to showcase these critters so that Canadians would respect what nature and conservarion is. “The distinctive refrain of flute music that each of these ads opened with, along with the very low-key style of the narrator, John Livingston, describing the animal over footage of it taken in the wild, became a widely recognized and often parodied feature of Canadian pop culture” and is one of the key pieces that taught the outside world to Canadians. Source: The Canadian Wildlife Service