And if you’re going to promote it, you might as well do it big—like, to the whole world. So Havas developed the Graffiti Alley Instatour. Users can visit @graffitialley.to and turn their phones sideways to scroll through a long panorama of the alley (the Instagram account is best viewed on mobile devices). Read full piece [here.](http://www.appliedartsmag.com/thebrief_details/?id=17253)