[](http://canadiandesignresource.ca/wp-content/uploads/2008/11/geardrop_2.jpg)[](http://canadiandesignresource.ca/wp-content/uploads/2008/11/geardrop_3.jpg)Here is a series of spots that emphasize the deep level of scent overload that untidy hockey gear generates. These guys did their homework in crafting and delivering this straightforward message. Told in the bluntest way, to an audience used to grunts and beer ads. We get the point.