During a sold out Toronto Raptors basketball game, 20,000 long-sleeved black shirts, emblazoned with a gold Raptors logo on the front and Drizzy’s owl logo on the back, were given to fans at the Air Canada Centre. Seen as a massive improvement in the usual promotions throw at fans in the ACC, the shirts were seen on EBay later that night selling for over $200. Drake is the ambassador of the Raptors, and his style is already having a dramatic effect in the ways that fans are engaging the team. Celebrity creative directors might be the future.