Roughriders slotback Andy Fantuz is preparing to formally launch a breakfast cereal — Fantuz Flakes. Of course, his face will be prominently displayed on the product. “The fans seem to love every kind of unique little promotional thing that we throw at them…The Riders and Co-op came up with this idea and… it’s a great opportunity for me.” The concept is not unique in football, like the [Flutie Flakes](http://www.flickr.com/photos/7941972@N02/3437523037) which were mildly popular in the 1990s when Doug Flutie was a Buffalo Bill. Source: Riders07.blogspot