Following the tremendous success of its last two campaigns, and one of the boldest product roll outs in Canada, The End enticed consumers to participate in its latest flavour test drive, and removed the risk of bringing a new flavour to the fickle fast food market. The bags have piqued consumers’ curiosity with a unique design of intriguing black and white bags, Flavour A and Flavour B, and was supported by a fun interactive voting process and fan building social media competition. [Via.](http://www.thedieline.com/)