The project included everything from concept and logo design to brochure, postcard, t-shirt and signage – bringing to life the entire visual identity for the annual festival. Using the theme of “Converge, Inspire and Transform” – it focused on the speakers, attendees, points of data and layers of information to add cues to the final look and feel. Forming the central basis of the identity was an 8′ acrylic sculpture representing a giant speaker made out of the idea of different people with different backgrounds, opinions and skills coming together in one location, at one point in time, that would be memorable.