“Fivethousand Fingers worked with Dageraad from its inception to craft the brand character which would establish them as a new brewery offering unique and sophisticated beers. A brand language was developed which focused on hand-lettering, and graphic details influenced by design movements such as the Vienna Secession. The name Dageraad, which in Dutch means ‘dawn’, inspired the more wistful elements of the brand—subtle illustrations of moons, suns and a night sky, and the contrasting light, dark and gold colour palette all allude to the golden hour where night surrenders to day, perhaps to the drinker’s despair.” [Via.](http://lovelypackage.com/dageraad/)