The fact that it was produced in Toronto did not stop the controversy around this ad, which of course, was the point. Before being pulled earlier this week, this billboard received attention from almost every major news outlet (print and tv) in the country ([and Baltimore too](http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/08/coors_makes_fun_of_toronto_pul.html)). Not bad for only 30 billboards in just one market (Vancouver). As controversial ad campaigns go, this seem pretty tame… predictable and generally uninspired. Maybe we should take offense to that!