Incorporating the letterforms C and B (as well as a plus sign), this Cooper & Beatty logo replaced [an earlier version by Carl Dair](http://www.ccca.ca/artists/work_detail.html?languagePref=en&mkey=47227&title=Cooper+%26+Beatty+logo&artist=Dair%2C+Carl&link_id=5217). Resembling a stripped down Celtic cross, there’s something timeless about the design, which manages to feel both ancient and modern.  Tony Mann and company were particularly inventive with its application, showing off the mark’s flexibility as [a traditional logo/watermark](http://www.ccca.ca/designers/work_detail.html?languagePref=en&mkey=52331&title=AIGA+1964%2C+Cooper+%26+Beatty+exhibition+poster&designer=Tony+Mann&link_id=5267), a [form of copyright symbol](http://www.ccca.ca/designers/work_detail.html?languagePref=en&mkey=52328&title=Fine+Typography%2C+Cooper+%26+Beatty+self-promotional+poster&designer=Tony+Mann&link_id=5267) and even a [playful illustrative element](http://www.ccca.ca/designers/work_detail.html?languagePref=en&mkey=61767&title=C+%26+B+A%2C+head+1&designer=Tony+Mann&link_id=5267). _[View a variety of applications here.](http://www.ccca.ca/designers/designer_work.html?languagePref=en&link_id=5267&designer=Tony+Mann)_