[!cheerios-rr-watchman.JPG](http://canadiandesignresource.ca/wp-content/uploads/2008/08/cheerios-rr-watchman.JPG)[!cheerios-rr-mine.JPG](http://canadiandesignresource.ca/wp-content/uploads/2008/08/cheerios-rr-mine.JPG)[!cheerios-rr-suburban.JPG](http://canadiandesignresource.ca/wp-content/uploads/2008/08/cheerios-rr-suburban.JPG) This is always a good idea, turn something that would be thrown away into a fun secondary use. This example expands on the family breakfast food, by including the experience of transforming the boxes into buildings and for a train set (a popular toy of the era) diorama. There does not seem to be any blatant endorsements, unlike the cereal promotions of today, although the simple act of making your box into a toy would build obvious connection to the product (Plus the ability to collect them all eight!). Now, imagine if all packaging was this useful and well thought out!   Images created by Gasoline Alley