These ads have just started popping up on campus billboards and transit lines across BC, apparently with the aim of encouraging young people to get a job. It seems like a waste of space to list all that is wrong with these ([here is an example](http://www.theatlanticcities.com/jobs-and-economy/2012/10/hipster-not-real-job/3563/)), but in spite of the free publicity these negatively-received ads are getting (guilty as charged), I’d just like to know how criticism and sarcasm is ever taken as positive encouragement? This is clearly an important issue and the campaign has obviously missed the mark.