Canadian Olympic Team Identity
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/logos/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/graphicsystem1/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/graphicsystem2/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/mosaic_canada_cmyk/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/mosaic_leaf_only/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/cot-guidelines-7-2/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/cot-guidelines-5-2/)
[](http://canadiandesignresource.ca/sport/canadian-olympic-team/attachment/cot-stationary-2/)
The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography, influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.
To watch the brand video and to see more info visit [brand.olympic.ca](http://brand.olympic.ca)