The annual transformation in our city called “Calgary Stampede” begins this Friday. This is the two week celebration where work and business uniforms transform into cowboy shirts, hats, and jeans. Business in Calgary comes to a virtual standstill this time of year and its alot of fun!  Karo has nailed this in their advertising for the Stampede creating a super-hero image that inspires one to participate and become more familiar with their animal instincts. [-Greg Ball](http://www.johngregball.com)