[Webb Creative](https://webbcreative.ca/) designed this standout typographically-driven packaging for [Broken Coast](https://www.brokencoast.ca/), a Canadian cannabis brand that caters to medical cannabis patients. “The cannabis sector has matured greatly since the original Broken Coast identity was created, and consumers have become far more sophisticated and discerning. Whereas using a (small, tastefully rendered) cannabis leaf may have been appropriate in the past, using imagery that is even remotely associated with the stigmatized history of cannabis is potentially detrimental in today’s marketplace. With this in mind we stripped away any reference to cannabis itself, and instead created brand elements that reinforce Broken Coast’s deep connection to British Columbia and the Pacific ocean.” [Via.](http://www.thedieline.com/blog/2018/4/6/broken-coast)