My current body of work examines how we use everyday consumer items and icons of pop culture to define our personal lineage. This series of work juxtaposes two polarized cultures and theorizes how branding, brand loyalty, and items from pop/technology culture to relate to the ideal of totemic representation. This body of work combines social, economical, and environmental issues with subtle humour to speak to the notion of conformity by not conforming to the commonly perceived “Indian” Identity. -Sonny Assu