Bobble is a reusable bottle with a built in filter that’s good for up to 300 refills. Designed to compete directly with bottled water, Bobble smartly incorporates the familiar language of its disposable counterparts – push/pull spout and a clear, squeezable PET body (100% recycled) – and will seek shelf space in convenience stores, such as 7-11. Rashid’s signature ‘sensual minimalism’ is a natural fit here and actually feels more restrained than many disposable water bottles. His bold use of colour is limited to the filter unit, which is also a nice touch, allowing users to swap colours when they replace the filter.