Beginning with an iconic shape – machined from a solid block of aluminum, the design builds on the familiar appearance of an award, but holds a playful surprise…By looking into the viewfinder on the top, the recipient discovers it is a lightbox with a window that shares the same proportions as a theatre screen. The miniature theatre celebrates the concept of film projection, participation and life as film. Polished aluminum, Red and Black anodized finishes differentiate the three [Blackberry People’s Choice awards](http://tiff.net/award/design). – Brian Paschke