[!toronto_blue_box.jpg](http://canadiandesignresource.ca/wp-content/uploads/2008/12/toronto_blue_box.jpg) These mysterious looking blue gift boxes are literally everywhere downtown Toronto! They appear in all the subway stations, on walls, inside the trains and on the floor. They even appear as big 3d boxes outside the Eaton center and the same parallel gift wrap designs even appear on street lights on Yonge street from Bloor to Queen. They have been sitting around for quite a long time making us anticipate and notice the slightest changes such as the gift unwrapping in the graphic and builds up an excitement almost to discover what the advertisement is really about. Probably one of the more interesting ad campaigns I have experienced. -Sean Lee