Like most of us, designer Racquel Youtzy was growing concerned about the inceasing volume of plastic water bottles entering the trash cycle (only 10 percent of bottles make it to blue bin) and wondered about a solution. She designed this wonderful answer, a sensible retro bottle with vintage text and a straightforward stopper that can be refilled over and over (poignant message, given than most bottles water is already from the tap). Simple for sure, but this is just what the marketplace was missing. With consumer options that feature stocky jock inspired designs and soccer mom graphics, a basic water bottle for daily use is the ideal product. As Youtzy says, “if you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed”.